The Enjoy Staffordshire logoEnjoy Staffordshire is the official destination management organisation for the county, responsible for attracting visitors to Staffordshire by raising awareness of our fabulous attractions, events, food & drink, and accommodation businesses.

Since it was established in 2006, it has grown to become a voice for Staffordshire tourism, running major marketing campaigns throughout the year, and organising the Enjoy Staffordshire Tourism & Good Food Awards competition and event.

We have five membership packages, ranging from the basic, free package, to our £750 patron package. You can find out more about them on our Join Us page.

But why should you join? We spoke to some of our members to find out why they like being a part of our community...

Part of a Community

Enjoy Staffordshire is the county's largest community of tourism and hospitality businesses, who all share the same goals - bringing in more visitors to stay longer and spend more.

Join and give us a louder voice in discussions with decision-makers in local and national Government, and industry organisations like VisitEngland.

Here, Francis Jackson explains why Alton Towers Resort is a member of Enjoy Staffordshire.

Feature in Major Campaigns

Raise your profile by starring in our marketing campaigns, which put Staffordshire in front of millions of households around the country.

The only businesses with the right to feature are members of Enjoy Staffordshire.

That's one of the reasons Weston Park joined - as Marketing Manager Andrea Webster explains in this short video.

Free Entry to the Tourism Awards

Enter the biggest and best tourism awards competition in the Midlands, the Enjoy Staffordshire Tourism & Good Food Awards.

It's one of only 16 competitions affiliated with VisitEngland, and, if you're based in Staffordshire or Stoke-on-Trent, it's your only route to the national VisitEngland Awards for Excellence.

This short video features Nerys Williams, from Gladstone Pottery Museum, on why they feel it's vital to join Enjoy Staffordshire and enter the awards.

Take part in Press Trips

We work with a PR agency to generate interest in trips to the county for journalists, bloggers and influencers.

In the past few years we have hosted The Guardian, The Mail on Sunday, National Geographic Traveller and many more, who all featured our members in their articles.

Our contacts in the national media are one of the reasons James Oddy, from The Duncombe Arms, thinks it's important to be a member of Enjoy Staffordshire.

Get the Support You Need

We partner with business support organisations like the Stoke-on-Trent & Staffordshire Growth Hub, to provide training and advice.

We also signpost businesses to sources of funding, for example grants, which are available through our local authority partners.

Here from Chris Lewis, Managing Partner of The Lewis Partnership, on the support they have received from Enjoy Staffordshire.

More reasons to join Enjoy Staffordshire

Need more reasons?

We can help you generate more bookings, by promoting your business on, which is integrated with and other OTAs, making it easier for you to bring in business.

We commission research on visitor perceptions of Staffordshire, and partner with West Midlands Growth Company to gather market intelligence on the economic impact of tourism in Staffordshire. All reports are available to you as members.

For further information on membership

Please contact the Enjoy Staffordshire team, by emailing, or calling 01785 277986.


The Orangery Restaurant at The Moat House
Restaurant - Fine Dining
Inside the restaurant at the Moat House Acton Trussell

The award-winning 2 AA Rosette Orangery Restaurant at The Moat House offers an unforgettable dining experience in an idyllic setting by the Staffordshire and Worcestershire Canal.

Alton Towers Resort
Theme Park
Wicker Man wooden rollercoaster at Alton Towers resort, Staffordshire, England.

Alton Towers Resort is Britain’s Greatest Escape and home to the UK’s favourite theme park with endless family fun and ground-breaking roller-coasters.

Weston Park
Historic House
Image shows the House at Weston Park, seen from afar on a sunny day

With 1,000 acres of wonderful to explore, the adventures across our estate are endless. Enjoy woodland walks, soak up the fresh air and take in the breath-taking views across the estate. At Weston, we don’t do out of bounds, so bring the dog, the bikes and a picnic and enjoy your day, your way.

Gladstone Pottery Museum
Throwing a pot

Located in a Victorian pottery factory, Gladstone museum offers a fascinating insight into the history of Stoke-on-Trent, famous the world over for the quality of its pottery.