Marketing Campaigns

One of our main objectives is to raise awareness of Staffordshire as a short break destination for visitors, through high profile seasonal and thematic marketing and promotional campaigns.

www.enjoystaffordshire.com is our destination website, where we showcase things to see and do, places to stay, food and drink, events and activities. We aim to inspire people to visit the county, either for day trips or overnight stays.

The website is regularly updated to keep it fresh and interesting and we work with suppliers like Simpleview and TXGB to integrate booking channels and enable advertisers to take bookings and make sales for their businesses*.

Key Audiences

Our marketing focusses two key audiences:

Families - Sub-divided into those with young children and those with teenagers.

To this audience, we promote the county’s theme parks, zoos and animal attractions, fun family activities, countryside and outdoors and family friendly accommodation and eateries.

Active Leisure – Couples without children including pre-family couples and the newly retired.

To this market, we promote our heritage and history, gardens and parks, spas and relaxation, and open spaces for walking and cycling, as well as places to stay and eat & drink.

We market Staffordshire in a number of ways, both online and offline and raise awareness using

• Facebook photo carousels, video and stories
• Gmail advertising
• Instagram video and stories
• YouTube pre-roll video adverts
• Google Display Network
• Email marketing
• PR coverage in national and regional media

Marketing Activity – Digital

The majority of our promotion is online, using paid and organic activity to drive visitors to the Enjoy Staffordshire website from social media, email, and the Google display network.

Our paid advertising is targeted in the UK, within a two to three hour drive time, covering an area from Leeds and Sheffield in the North, to Bristol, the Home Counties, and the outskirts of London in the South.

Emails promoting members of Destination Staffordshire are sent at key times of year, to a database of approximately 10,000 contacts.

This activity is supported by regular updates on Enjoy Staffordshire and Taste of Staffordshire social media channels.

Marketing Activity – PR and print

We work with an external PR agency to promote Staffordshire in the national media and major regional titles, while all local PR campaigns are handled internally.

The agency’s role is to encourage journalists, bloggers and social media influencers to visit Staffordshire.

This offers an opportunity for members of Destination Staffordshire to feature in articles in return for providing accommodation, admission to attractions, and meals.

We also produce visitor maps which are distributed to motorway services, attractions, and tourist information centres, and thematic brochures which are available on request via the Enjoy Staffordshire website.

Summer Campaign 2020

In August 2020 we launched the #EnjoyStaffsSafely campaign, to help the industry recover from the Coronavirus lockdown by giving consumers the confidence to return to Staffordshire.

Combining online activity with radio advertising, the campaign ran for four weeks from August 10th.

Find out more on our Summer Campaign page.

*Booking fees and commission may apply.