Hints and Tips for writing Award Winning applications

We understand that submitting an award application can be a daunting process, particularly if you’re a small business or have never done it before!

Each year to support our region’s tourism businesses with writing successful Tourism Awards applications, we run award application workshops.

The webinars are free to attend, they guide you through the full application process and the sessions are designed to help both existing and potential new applicants to understand:

  • The benefits of applying for an award
  • Which categories to consider
  • What the judges are looking for
  • How to create the best applications
  • How to make the most of an organisation’s participation and success

Whether you have attended a workshop or not, you are welcome to download a PDF copy of the 2024 workshop presentation by clicking the image or link below:

2024 tourism awards applicant workshop presentation. Click to download PDF copy

Download PDF copy of 2024 Tourism Awards applicant workshop presentation

Watch our webinar recording

Alternatively you can watch a recording of the session we held in 2022.


Six steps to creating successful awards submissions

  1. READ the guidance
  2. CHOOSE your categories
  3. CHECK eligibility criteria
  4. STUDY the questions and prepare your answers (in advance, offline if you prefer)
  5. DON’T FORGET accessibility, sustainability, innovation and evidence
  6. REVIEW your submission, evidence, social media, website and business – be your own mystery shopper.

Top Tips to consider when putting your application together

Make sure you answer the question – refer to the relevant criteria

Tailor your answer – if entering multiple categories don’t just copy and paste

Use facts – do not make ambiguous or inaccurate claims

Support answers with relevant evidence

Don’t assume the judges know your business!

Use the word limit and give detailed answers

Make every word count - don’t duplicate answers and waste word count

Ensure all aspects of your business are covered

Start preparation early

Highlight why you are different – what are your best qualities?

Don’t over complicate

Reflect your passion and personality

Fully answer questions – use prompts to help

Include initiatives from across the business

Show how you act on feedback (and mistakes!)

Read through the form twice – ask a colleague

Review and submit on time


Other pages you may find useful: