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to add an item to your Itinerary basket.
Please read the competition T&Cs to check that your business is eligible before submitting an entry.- We commission professionally qualified, independent judges to judge the Staffordshire Tourism Awards competition
This year there are 20 categories for all types of tourism & hospitality business, including accommodation, attractions, experiences, pubs, restaurants, cafes and business events venues. Plus cross-sector categories such as Accessibility and Regenerative.
We are grateful to our sponsors, without whom the Awards would not be possible to run! Find out more about what they can offer your business. If you're interested in sponsoring an award, check out this page too.- Check out our competition FAQs page to find out more about and contact us if you have a specific query
- Applications must be submitted online using the Tourism Awards Application portal (Openwater) before 6th September deadline. Click HERE to go to the portal.
Staffordshire & Stoke on Trent Tourism Awards
Tourism Awards are back for 2027 and the hunt is on to find Staffordshire's best tourism businesses!
Updated 2nd September 2026
If you think your business has got what it takes to win, then don't miss the chance to enter the 2027 Visit Staffordshire & Stoke-on-Trent Tourism Awards.
Celebrating 13 years of Staffordshire Excellence in 2027, our Tourism Awards competition gets bigger and better every year, and now attracts more entries than any other competition in the Midlands!
We know that you’ve worked harder than ever to bring visitors into the area and give them a great experience, and we believe you should get some recognition for everything you do.
** DEADLINE FOR APPLICATIONS EXTENDED** 2027 COMPETITION NOW CLOSES on 13th September 2026 AT 23:59 hrs**
KEY DATES
Applications open: 1st July 2026
Applicant advice workshops: Monday 24th August 2026
Deadline to submit: 13th September 2026 (23:59hrs)
Judging period: 1st September - 31st December 2026
Finalist shortlist announced: January 2027
Gala Dinner & Awards Ceremony: March 2027
It’s time once again to celebrate our vital tourism and hospitality businesses and thank you for the huge contribution you make to our local economy and putting Staffordshire & Stoke-on-Trent on the map.
Our competition is one of 20 affiliated to VisitEngland Awards for Excellence and the ONLY route to the national stage for Staffordshire and Stoke-on-Trent businesses.
The competition is open to any tourism, hospitality and leisure business in Staffordshire and is FREE to enter for eligible businesses.
Please visit the Tourism Awards Terms & Conditions section to find out more about how the competition works.
Other pages you may find useful:
- Why apply for Tourism Awards?
- Categories and how to enter
- Frequently Asked Questions
- Hints and Tips on writing award winning applications
- Judging
- Sponsors and opportunities for sponsorship
- Tourism Awards Application Portal (Open Water)
- 2026 competition winners
- Visit England Awards for Excellence national competition
Thank you to all the businesses who took the time to enter the 2026 Staffordshire & Stoke tourism awards and congratulations to all our winners and finalists.
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We are grateful to our Affiliate Members for their sponsorship and support:
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