School’s Out for Staffy: 2026 Summer Campaign for Staffordshire Tourism Partners

This page is designed to support tourism businesses, destinations and partners in aligning their marketing activity with Visit Staffordshire & Stoke-on-Trent’s summer 2026 campaign.

Welcome to the School’s Out for Staffy Summer Campaign 2026

Join Visit Staffordshire’s summer campaign and showcase your business as part of a coordinated, county-wide push to inspire family visits during the 2026 school holidays.

Running from 20^th July to 2 September 2026, School’s Out for Staffy positions Staffordshire & Stoke-on-Trent as a leading family-friendly summer destination in the UK—offering six weeks of themed content designed to drive engagement, footfall, and tourism spend in the heart of England.

Timed to coincide with nationally celebrated events and campaigns including Love Parks Week, Afternoon Tea Week, National Rollercoaster Day and Great British Summer Savings, the campaign offers fresh inspiration for families to make the most of summer in Staffordshire & Stoke-on-Trent.

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Why Get Involved?

By taking part, your business can:

• Feature in a coordinated regional marketing campaign
• Reach family audiences actively planning summer days out
• Align your messaging with high-performing weekly themes
• Benefit from cross-promotion via Visit Staffordshire channels

Increase visibility using campaign hashtag #FollowStaffy

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How to Take Part

Getting involved is simple:

1. Align your content with weekly campaign themes
2. Create engaging social media posts, blogs, or offers
3. Use #FollowStaffy and tag @VisitStaffordshire
4. Showcase your unique experiences for families
5. Sign up for the Staffy Toolkit to access visual assets 

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Download the Staffy Toolkit and start planning your content

Click on the links below to download each campaign asset. Please note that the link will open in a new window:

Campaign Outline & Content Plan (weekly themes) - PDF document (opens in new window)

Staffy Brand Guide: How to use Staffy brand assets - PDF document (opens in new window)

School's Out for Staffy: Campaign lock-up logo - png image file

Staffy pose: Proud - png image file

Staffy pose: Proud right - png image file

Staffy pose: Proud left - png image file

Staffy pose: Present right - png image file

Staffy pose: Present left - png image file

Staffy pose: Amazed right - png image file

Staffy pose: Amazed left - png image file

Staffy pose: Wonder right - png image file

Staffy pose: Wonder left - png image file

Staffy pose: Sitting right - png image file

Staffy pose: Sitting left - png image file

Staffy pose: Wave right - png image file

Staffy pose: Wave left - png image file

Staffy pose: Selfie right - png image file

Staffy pose: Selfie left - png image file

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Bring your content to life by using Staffy as your guide—helping families discover and experience your offer in a fun, engaging way.

You can adapt the campaign messaging to your business or destination by showing how Staffy would explore, experience or recommend your attraction. For example:

• “Staffy’s top things to do with kids in Staffordshire”

• “Staffy’s guide for a family day out near Stoke-on-Trent”

• “Rainy day? Staffy’s got a plan…”

• “Staffy’s got you covered for free and budget-friendly summer fun”

• “Staffy’s discovered a hidden gem…”

Use formats such as:

• Top 5 / Top 10 lists (e.g. “Staffy’s Top 10 things to do at …”)

• Day itineraries (e.g. “Follow Staffy’s guide to a perfect day in…” or “Staffy’s guide to a day out in…”)

• Behind-the-scenes content (e.g. “Ready for Adventure #FollowStaffy behind the scenes …”)

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Be Part of Staffordshire’s Summer Story

This is your chance to be part of a strong, unified campaign promoting Staffordshire as “The Nation’s Playground”.

By working together, we can:

• Inspire more visits
• Extend dwell time
• Drive spends across the local economy

School’s Out for Staffy is more than a campaign—it’s a coordinated opportunity to showcase everything that makes Staffordshire a must-visit family destination.