Destination Staffordshire

Staffordshire’s Official Tourist Board

Destination Staffordshire is the official tourist board for Staffordshire, with a mission to attract more visitors into the county for day trips and overnight stays.

We are a partnership of visitor attractions, accommodation providers, eateries, other businesses and local authorities, all working together to grow the industry in Staffordshire. 

We promote the county as a visitor destination, online and offline, and secure funding from governments to help our tourism businesses develop.

We are currently part way through a three-year business support programme in conjunction with the specialist consultants at Winning Moves, consisting of seminars, masterclasses and one-to-one training to help you fill and skills gaps.

We also organise the annual Enjoy Staffordshire Tourism Awards to celebrate our best attractions, hotels, pubs and experiences the county has to offer, and run regular events across Staffordshire to bring businesses together to network, meet our team and inform you on the sector’s performance.

To participate fully in our promotional activity and other initiatives, your business must be a member of Destination Staffordshire.

Any tourism business in or around Staffordshire can join us. There’s more information on the benefits of membership, our membership packages, and payment plans in the Membership Benefits section.