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Taking England to the World
Wedgwood Drive
Barlaston
Staffordshire
ST12 9ER
About
Looking to expand into international markets? Looking to grow international sales?
Enjoy Staffordshire and VisitEngland would like to invite you to Taking England to the World - a one day training programme, which aims to help your business become international-ready.
Developed as part of the government’s £40M Discover England Fund, this course is designed to equip you with the skills and foundations to develop and promote your product for sale in international markets.
Demand for this expert insight from VisitEngland is expected to be high, so please secure your place as early as possible.
Who is it for?
This training programme is aimed at suppliers from all sectors of the English travel industry – from accommodation to attractions, and from excursions to experiences. Whilst particularly suitable for SMEs, larger organisations are also welcome to attend.
What will it cover?
This training programme will include the following modules:
- Inbound tourism
- Obstacles to market
- Opportunities abroad
- Meet the markets
- Defining your product offering
- The travel distribution system
- Building powerful relationships
- Pricing your product
- Creating engaging content
- Introduction to Digital marketing skills
- Wrap up
Guide Prices
The training is offered free of charge, and lunch and refreshments will be provided. Spaces are limited, and places will be offered on a first come, first served basis.
Please note that the event is offered free of charge however in case of no show we will invoice GBP50 per person.
Map & Directions
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Opening Times
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