Conference

Our biggest tourism and hospitality industry event of the year, The Staffordshire Tourism & Hospitality Summit, returns on Thursday 28th January 2027 at the bet365 Stadium, Stoke-on-Trent, home of Stoke City Football Club. 

Sponsored by Staffordshire Chambers of Commerce, this summit enables tourism and hospitality businesses to hear from industry experts through a programme of presentations and panel discussions covering visitor trends, destination marketing, customer experience and business growth.

A trade exhibition will also showcase products, services and innovations supporting tourism businesses. 

Businesses are encouraged to secure their places and take advantage of the discounted early bird rate of £40 +VAT, which includes lunch and refreshments, available until 27 November 2026.

For further information and to book tickets, visit Bookings | Visit Staffordshire

Full information on the programme will be announced in the coming weeks - please keep an eye on LinkedIn for updates.  

Staffordshire & Stoke-on-Trent Tourism Awards  

The summit will also provide the stage for the announcement of the shortlist for the 2027 Staffordshire & Stoke-on-Trent Tourism Awards, recognising the businesses and individuals setting the standard for excellence across the visitor economy.