1. What We Do
    We work with tourism businesses to raise awareness of Staffordshire as a visitor destination, through targeted marketing campaigns. We commission research, run the Enjoy Staffordshire Tourism & Good Food Awards and sign-post to business support organisations.
  2. Staffordshire Visitor Economy Action Plan document front cover
    Find out what Staffordshire's Visitor Economy Action Plan means for your business.
  3. Affordable Membership Packages for 2024-25
    Become a member of the Local Visitor Economy Partnership and advertise your tourism, hospitality or leisure business on Enjoystaffordshire.com from as little as £125 per year. For 2024 we have frozen our membership prices and streamlined our membership packages.
  4. Marketing Campaigns
    We promote Staffordshire as a short break destination targeting families and couples within 2-3 hours drive of the county using digital media and traditional PR
  5. About Us
    Launched in 2006, Destination Staffordshire is a private/public sector partnership of major attractions, tourism businesses and local authorities created to develop and drive the visitor economy in Staffordshire
  6. Couple drive a vintage brewery van at the National Brewery Centre (landscape)
    Find out how Destination Staffordshire can help to support your tourism business
  7. Entries are open for 2025 Tourism Awards! If you think your tourism business has got what it takes to win apply before 2nd September 2024. Winners will be announced at the Awards Ceremony taking place in March 2025.

Destination Staffordshire

Staffordshire’s Official Tourist Board

Destination Staffordshire is the official tourist board for Staffordshire, with a mission to attract more visitors into the county for day trips and overnight stays.

We are a partnership of visitor attractions, accommodation providers, eateries and other tourism, hospitality and leisure businesses, who, together with local authorities are all working to grow the industry in Staffordshire.

We promote the county as a visitor destination, online and offline, and secure funding from governments to help our tourism businesses develop.

We also organise the annual Enjoy Staffordshire Tourism and Good Food Awards to celebrate our best attractions, accommodation, hotels, pubs, restaurants and the experiences the county has to offer.

We commission research and insight to help understand market trends and inform our priorities and activities.

To participate fully in our promotional activity and other initiatives, your business must be a Member of Destination Staffordshire. Any tourism business in or around Staffordshire can join us.

There’s more information on the benefits of membership, our membership packages, and payment plans in the Join Us section.


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  • 2024 Tourism Awards open for entries

    The county’s biggest celebration of tourism and hospitality, the Enjoy Staffordshire Tourism and Good Food Awards, is now open for entries! Deadline for submissions 31/07/2023

  • Follow @EnjoyStaffsBiz on Twitter

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