1. What We Do
    We work with tourism businesses to raise awareness of Staffordshire as a visitor destination, through targeted marketing campaigns. We commission research, run the Enjoy Staffordshire Tourism & Good Food Awards and sign-post to business support organisations.
  2. Has your business got what it takes to win the 2023 Enjoy Staffordshire Tourism Awards. Enter by 18th October 2022.
    Calling all Staffordshire Tourism Businesses - enter the 2023 awards for FREE by Tuesday 18th October 2022!
  3. New Membership Packages for 2021-22
    Become a member of the Tourist Board and advertise your tourism, hospitality or leisure business on Enjoystaffordshire.com from as little as £8.30 per month. To help you recover from the Coronavirus pandemic we have frozen our membership prices and extended our free membership package for 2022.
  4. Marketing Campaigns
    We promote Staffordshire as a short break destination targeting families and couples within 2-3 hours drive of the county using digital media and traditional PR
  5. About Us
    Launched in 2006, Destination Staffordshire is a private/public sector partnership of major attractions, tourism businesses and local authorities created to develop and drive the visitor economy in Staffordshire
  6. Couple drive a vintage brewery van at the National Brewery Centre (landscape)
    Find out how Destination Staffordshire can help to support your tourism business
  7. Apply for Enjoy Staffordshire Tourism Awards
    Enjoy Staffordshire Tourism & Good Food Awards 2022-23 competition is open for applications, and entry is free this year. Deadline for applications 18th October 2022. Join one of our webinars on 6th October or 11th October to find out why you should enter and how to win!

Destination Staffordshire

Staffordshire’s Official Tourist Board

Destination Staffordshire is the official tourist board for Staffordshire, with a mission to attract more visitors into the county for day trips and overnight stays.

We are a partnership of visitor attractions, accommodation providers, eateries and other tourism, hospitality and leisure businesses, who, together with local authorities are all working to grow the industry in Staffordshire.

We promote the county as a visitor destination, online and offline, and secure funding from governments to help our tourism businesses develop.

We also organise the annual Enjoy Staffordshire Tourism and Good Food Awards to celebrate our best attractions, accommodation, hotels, pubs, restaurants and the experiences the county has to offer.

We commission research and insight to help understand market trends and inform our priorities and activities.

To participate fully in our promotional activity and other initiatives, your business must be a Member of Destination Staffordshire. Any tourism business in or around Staffordshire can join us.

There’s more information on the benefits of membership, our membership packages, and payment plans in the Join Us section.


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  • 2022 Tourism Award Winners Announced

    The crème-de-la-crème of Staffordshire tourism and hospitality have been crowned at Enjoy Staffordshire Tourism & Good Food Awards 2022.

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