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Who We Are

Destination Staffordshire is the official tourist board for Staffordshire dedicated to raising the profile of the county as a quality destination to visit, working with local authorities, recognised by VisitBritain / VisitEngland, and other partners.

It is a partnership between the public sector and private sector with one common aim – to bring more visitors into Staffordshire. The partnership has a board of members representing all parts of the county and all elements of the industry, with a chair from the private sector – currently Sarah Montgomery, Managing Director of the National Memorial Arboretum.

Membership is open to all businesses in the visitor economy, including accommodation, attractions, retail outlets, and eating and drinking establishments.

Our key objectives include:
•    Coordinate marketing activity with three remits: attract more visitors to Staffordshire, encourage them to stay longer, and disperse them throughout the county.

•    Provide an online presence via the Enjoy Staffordshire website (link to main consumer website) and social media channels, to promote the county’s leisure and tourism product.

•    Improve the skill base of people involved in the industry, promoting staff retention and recruitment within the sector through a programme of targeted business support.

•    Provide a focus for the development of key issues such as sustainable tourism.

•    Facilitate research and monitoring to inform the decision-making process.

•    Identify and share best practice and improve communication throughout the industry.

•    Bid for funding to support these objectives.

Staffordshire County Council’s tourism team is responsible for the branding, marketing, administration, accountancy and other facilities needed to carry out the business of the partnership, and has adopted a researched consumer brand Enjoy Staffordshire and associated brand guidelines.

Contact us to get in touch with one of the members of the team and find out more about who we are and what we do