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What We Do

Most importantly our key role is to get Staffordshire better recognised as a first choice destination and to attract visitors to come and Enjoy Staffordshire.

Join us to add your voice so that we can better support you and strengthen Destination Staffordshire as the official tourist board standing up for and promoting tourism in Staffordshire. 

Our other key role is to encourage funding agencies to invest in our campaigns and business development and for us to raise understanding amongst local politicians about the importance tourism plays in the local economy providing jobs and sustaining communities.

100% of the fees our members pay go towards our leading marketing activities and tailored campaigns; none go to paying salaries or overheads.

Our key activities include:

•    We provide leadership and speak up for the tourism industry in Staffordshire, formulating and delivering the county’s strategic direction through the Tourism Strategy

•    We deliver high profile seasonal and thematic marketing and promotional campaigns through online and digital advertising to segmented target market audiences.

•    Our cutting edge responsive website www.enjoystaffordshire.com is THE county wide website promoting YOUR business and offering a competitive booking engine for accommodation partners

•    We are one of a few destinations in England able to sell packages to consumers comprising Staffordshire accommodation and attractions together.

•    We have a proven record on providing high quality business support ranging from workshops to one-to-one consultations.

•    We commission extensive market research and intelligence to inform business planning which members can access for their own use.

•    Our leading industry PR team maximise the county’s presence across a range of media and member businesses can host travel journalists whilst visiting Staffordshire on press trips.

•    We provide conferences, networking & local area meetings, communications & regular e-newsletters and connections with local partners and business support.

•    We facilitate and deliver Enjoy Staffordshire Tourism Awards annual competition enabling Staffordshire businesses to compete on the national stage by feeding directly into the VisitEngland Awards for Excellence.

•    We offer cost effective Quality Assessments for a range of businesses including accommodation providers, food & drink businesses and a green tourism scheme.

More than 400 businesses, small and large, independent and within chains, are already members of Destination Staffordshire, shouldn’t you join us too?