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Enjoy Staffordshire Tourism Awards

2017 Enjoy Staffs Tourism Awards logo


Entries for 2017 Enjoy Staffordshire Tourism Awards have now closed!


Please note that the deadline for submitting applications has expired and entries have now closed for Enjoy Staffordshire Tourism Awards 2017.


Destination Staffordshire would like to thank all the tourism businesses from across the county who submitted applications for this year's competition. Good luck!


We look forward to seeing you on Wednesday 15th November at Uttoxeter Racecourse for the celebratory lunch and awards ceremony. One representative from each applicant business will be entitled to a free ticket for the awards event, with additional tickets available to purchase. 


Contact Anita Guest to find out more, or email





Hotel of the Year:
Full service hotel of any size.

Boutique Guest Accommodation of the Year
High quality, smaller hotels & professionally-run guest houses and B&Bs

Bed & Breakfast Provider of the Year:
Max 6 bedrooms and owners must live on-site & must offer breakfast.

Self-Catering Property of the Year:
One property only, in any one location.

Self-Catering Holiday Provider of the Year:
Specifically two or more properties at one location

Holiday Park/Glamping Village of the Year:
This award covers a wide range of Holiday Park types and Glamping Villages



Tourism Experience of the Year:
Any attraction that offers an ‘Experience’ of a significant nature 

Small Visitor Attraction of the Year:
Attractions under 75,000 visitors a year

Large Visitor Attraction of the Year:
Attractions with over 75,000 visitors a year.

Guided Tour of the Year:
Guides in an attraction, bus tour guides, boat trip guides etc.

Dog Friendly Business of the Year:
Not just accommodation – any tourism business

Sustainable Tourism:
Tourism businesses that can illustrate sustainability best practice.

Inclusive Tourism:
Businesses providing inclusive tourism experiences for all visitors.

Business Tourism:
offering a high quality experience to the business visitor or business events


Food & drink categories that are included in the Tourism Awards and go up to Visit England awards

These can only be gained through the Taste of Staffordshire Good Food Awards

Tourism Pub of the Year:
Any "Taste" accredited pub that makes a significant contribution to tourism.

Taste of Staffordshire Tourism Award
Taken from the overall winner of Taste of Staffordshire Awards - Independent Restaurant, Contemporary Restaurant and Tea Room.



Visit England Rules

Gold winners from last year's VisitEngland Awards may not re-apply for the same category(one year’s gap only)

Reminder: There is no longer a requirement for accommodation or visitor attraction applicants to have a VisitEngland or AA star rating or accreditation. However, if the business is part of VisitEngland’s scheme, the judges will use the most recent report as part of the evidence during the first stage of the judging.

VisitEngland will shortlist no more than five or six businesses from each category. These will all be visited by the judges.

VE judges will ‘mystery shop’ as many categories as possible, so businesses should only apply if they are open for business for at least part of the period from January 2018 - Easter 2018.

All shortlisted businesses (only) will receive verbal and written feedback.

Applicants must agree to reimburse the judge and partner for any overnight stay, any meals taken or entrance fees paid.

You may enter certain categories directly into the VisitEngland Awards if these categories are not covered by Staffordshire.  A full list will be published when Visit England release the information.

Enjoy Staffordshire Rules


There is no charge to enter the awards. For 2017 entry will also include one free ticket to the awards lunch. Further tickets for the lunch will cost £30 per person.

Can I enter more than one category?

Yes, business can enter as many categories as they want as long as they meet the required criteria for each category. However, separate application forms must be submitted for each category.

Can I enter the Taste Awards without being assessed for the Taste of Staffordshire Marque.

No, as judging of taste awards:- Restaurant, Food Retailer and Tea Room, is through the Judge's visit then you must hold the Taste marque. You can apply for marque assessment by contacting Jo Lloyd - 01785 277397.


All businesses entering the competition can be given written feedback from the judges on request within two weeks of the presentation.

Supporting Evidence

Please read this section in the application form carefully as submitting the right evidence in the correct way will help the judges reach objective, consistent and equitable decisions. Providing evidence is not mandatory, but will help the judges to fully understand and assess the application. Not everything that is available should be forwarded to the judges. Sometimes less is more!  

How is the judging carried out?

Judging will be based on your written application. This stage will also take into account online reviews where relevant. Depending on the category being assessed, the judges will consider:
· Content of your application form, especially evidence to demonstrate commitment to customer service and satisfaction and business success
· Online reviews where available and a review of the applicant's own website and any other online marketing that can be found.

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