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Enjoy Staffordshire Tourism Awards



Want to take part in the competition?

We will be opening for entries in Early June.

As in previous years, you self-nominate your business by filling in the on-line application form.

For you information, below is a list of the categories for your information.

Any queries further information, please contact Anita on or 01785 276765

A full list of the winners for 2016 can be found here.


New for this year

NFU Mutual Stone Agency is working in partnership with us to develop the Taste of Staffordshire accreditation marque with new categories across the whole of the food and drink sector.  

All businesses that are Taste of Staffordshire accredited will be be automatically entered into the annual Taste of Staffordshire awards. The winner in each category will be the business with the highest score achieved during the accreditation process. The accreditation scores can be enhanced by demonstrating best practice in customer service whilst celebrating and promoting local produce.

The Taste of Staffordshire will have it's own award ceremony and overall winner will be entered into the Visit England 2018 awards.




Hotel of the Year:
Full service hotel of any size.

Boutique Accommodation/Small Hotel of the Year:
High quality, smaller hotels & professionally-run guest houses and B&Bs

B&B of the Year:
Max 6 bedrooms and owners must live on-site & must offer breakfast.

Self Catering Property of the Year:
One property only, in any one location.

Self Catering Holiday Provider of the Year:
Specifically two or more properties at one location

Holiday Park / Glamping Village of the Year:
This award covers a wide range of Holiday Park types and Glamping Villages



Tourism Experience of the Year:
Any attraction that offers an ‘Experience’ of a significant nature 

Small Visitor Attraction of the Year:
Attractions under 75,000 visitors a year

Large Visitor Attraction of the Year:
Attractions with over 75,000 visitors a year.

Guided Tour of the Year:
Guides in an attraction, bus tour guides, boat trip guides etc.

Dog Friendly Business of the Year:
Not just accommodation – any tourism business

Sustainable Tourism:
Tourism businesses that can illustrate sustainability best practice.

Inclusive Tourism:
Businesses providing inclusive tourism experiences for all visitors.

Business Tourism
offering a high quality experience to the business visitor or business events


Food categories that are included in the Tourism Awards

Tourism Pub of the Year:
Any "Taste" accredited pub that makes a significant contribution to tourism.

Taste of Staffordshire Award
Taken from the overall winner of Taste of Staffordshire Awards - Independent Restaurant, Contemporary Restaurant and Tea Room.



Visit England Rules

Gold winners from last year's VisitEngland Awards may not re-apply for the same category(one year’s gap only)

Reminder: There is no longer a requirement for accommodation or visitor attraction applicants to have a VisitEngland or AA star rating or accreditation. However, if the business is part of VisitEngland’s scheme, the judges will use the most recent report as part of the evidence during the first stage of the judging.

VisitEngland will shortlist no more than five or six businesses from each category. These will all be visited by the judge(s).

VE judges will ‘mystery shop’ as many categories as possible, so businesses should only apply if they are open for business for at least part of the period from third week in October 2016 to third week in February 2017.

All shortlisted businesses (only) will receive verbal and written feedback.

Applicants must agree to reimburse the judge and partner for any overnight stay, any meals taken or entrance fees paid .

Full details on what the Judge's require

Enjoy Staffordshire Rules


There is no charge to enter the awards. For 2017 entry will also include one free ticket to the awards lunch. Tickets for the lunch will be £30 per person.

Can I enter more than one category?

Yes, business can enter as many categories as they was as long as they meet the required criteria for each category. However, separate application forms must be submitted for each.

Can I enter the Taste Awards without being assessed for the Taste of Staffordshire Marque.

No, as judging of taste awards:- Restaurant, Food Retailer and Tea Room, is through the Judge's visit then you must hold the Taste marque. You can apply for marque assessment by contacting Jo Lloyd - 01785 277397.


All businesses entering the competition can be given written feedback from the judges on request within two weeks of the presentation.

Support Evidence

Please read this section in the application form carefully as submitting the right evidence in the correct way will help the judges reach objective, consistent and equitable decisions. Providing evidence is not mandatory, but will help the judges to fully understand and assess the application. Not everything that is available should be forwarded to the judges. Sometimes less is more!  

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