translate icon

Tourism Strategy and Action Plan

Draft Staffordshire tourism strategy 2015-2018


Destination Staffordshire has commissioned 360 Tourism Consulting to carry out a ‘review and refresh’ of our previous Strategy & Action Plan 2011-2014.


A Draft Strategy and Action Plan for 2015-2018 has been produced and we would welcome comments and feedback from Staffordshire tourism businesses on the draft document prior to producing the final strategy.


Please use the Strategy Feedback Form to provide your comments by Thursday 30th April 2015.


For more information please contact Graeme Whitehead by emailing


The review draws on a number of components to inform progress and set future priorities, including:


  • Desk research into the strategic context influencing Staffordshire and its visitor economy

  • Market performance documentation using the latest research intelligence

  • Strategic stakeholder consultations with VisitEngland, DMP Board members, public sector partners, major attractions and accommodation providers, businesses and organisations involved in the visitor economy across the county and the majority of the DMP’s external suppliers

  • Consultations with delivery bodies and consultancies about the ERDF programmes they are delivering - including marketing agency RH Partners, Winning Moves and Tourism South East

  • An industry workshop held in Stone in February 2015 with a wide range of small, medium and large businesses and organisations involved in tourism activity in the county

  • The consultants’ collective observations and experiences.


The aim is to produce a slimmer and more concise plan that everyone can digest rapidly and work together to deliver.

You are accepting third-party cookies. powered by NVG