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Staffordshire's official tourist board

Destination Staffordshire is a dynamic partnership of visitor attractions, accommodation, eating establishments, artists, tourism businesses and local authorities that are working together to bring tourists to Staffordshire.


People networking at tourism business event

Helping tourism businesses in Staffordshire


To use the collective strengths of all involved in Staffordshire to attract more customers into the county, keep them here longer and provide the highest standards of customer care while they are here. This website is where to find all the information you need about the partnership, how to join and how to participate fully in all our initiatives.

Membership is open to all tourism businesses located in or near Staffordshire and 

Costs from £150

Find out more about membership >>>

Proud Drayton Manor Park staff with gold award trophies from 2016 Staffordshire Tourism Awards


Enter 2017 Tourism Awards now

Visitor attractions, hotels, B&Bs, holiday parks, cottages and activity providers are invited to enter the Enjoy Staffordshire Tourism Awards by 18 Sept 2017.

Our prestigious awards are free to enter for any tourism business in Staffordshire and there are 14 categories available. Winners of our regional awards will represent Staffordshire in the national VisitEngland Awards for Excellence.

Find out more about Tourism Awards application >>>


Reception area of Swinfen Hall Hotel


Free Business Support

We can offer you 12 hours of free business support, fully funded from the European Regional Development Fund (ERDF).

We aim to help you improve your bottom line through specialist coaching, workshops and masterclasses for your tourism business.

This programme of activity is available for Small to Medium tourism businesses (SMEs) in the county and is being delivered by Winning Moves.

Find out more about business support >>>



Get your new photos to us

Our websites are about to get a make-over and will become much more image focused, which means that your business listing will need to have bigger and better, higher resolution photos to make it work.

We urgently need you to supply new landscape orientated photos that are at least 1,300 pixels wide to use on your business listing by the end of March at the latest!

Check out the special offer photographic packages deals we have agreed with a number of local trusted photographers that you can take advantage of.

Find out more about photography packages >>>


Bridal suite at Moat House Acton Trussell

Are you a foodie business?

If you are a good quality food business with at least 4 stars on Rate my place and locally source your ingredients then shout out loud with the Taste of Staffordshire quality marque.  Included in marque your business will be entered into the best of the best in the food and drink sector at the Taste of Staffordshire Tourism Awards.  

Further information >>>

Inside Denstone Farm Shop
Our business support is part funded from the ERDF fund

Get Involved!

Staffordshire Day 2018


We celebrate Staffordshire Day on 1st May annually. Read about how to get involved and send us your events and special offers for the next Staffordshire Day.


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