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The Potteries, World Capital of Ceramics

As The World Capital of Ceramics, Stoke-on-Trent has award-winning visitor centres and museums dedicated to the most famous names in china, and over 25 factory outlet shops with stacks of irresistible bargains from illustrious companies like Wedgwood, Moorcroft, Royal Doulton, Portmeirion and Emma Bridgewater.

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Visitor Centres & Museums

The World of Wedgwood

Discover 250 years of history, craftmanship and creativity at the World of Wedgwood.

Join a factory tour and see the highly skilled crafts people at work, then have a go at creating your own masterpiece. Afterwards, taste special teas at the tea emporium, treat yourself to lunch or afternoon tea and buy something from the flagship Wedgwood store.

Middleport Pottery

Middleport Pottery

Home of Burleigh Pottery and supported by the Prince's Regeneration Trust, don't miss the new visitor centre and cafe at this historic site.

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What's on in and around Stoke

Ceramics Trail

Ceramics Trail logo

The complete ceramics experience

The new Ceramics Trail is aimed at giving visitors the chance to enjoy the complete ceramics experience, by discovering the history and heritage of the Potteries at award-winning museums and visitor centres.

Factory Shops & Outlets

Emma Bridgewater Factory Shop

Emma Bridgewater

Hunt for bargains, seek out special pieces as really gorgeous gifts for friends, or just treat yourself to something different. The discount factory outlet offers products at very reduced prices.

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With 3 factory shops in Stoke-on-Trent you're sure to find a bargain at Portmeirion. Also get discounts on world famous brands Royal Worcester and Spode.

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Find an event in Staffordshire

Cheap family breaks for 2 adults + 2 kids, starting from £145. Opens in new window.

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special offers

Get discounts, deals and exclusive special offers at attractions, accommodation and places to eat in and around Staffordshire with the enjoy card!


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Stay longer - See & Do more >>>

Three Horseshoes Inn & Country Hotel

VisitEngland 4 Star Inn £95-£260 prpnb, Leek, 01538 300296

Dog and Doublet

Staffordshire Approved Visitor Accommodation £82-£102 prpnb, Stone

Manor House Farm

VisitEngland 4 Star Farmhouse £35-£38 pppnb, Uttoxeter, 01889 590415

The Mousehole

Staffordshire Approved Visitor Accommodation £33-£40 pppnb, Alton Towers area, 01538 703351

Front View

VisitEngland 4 Star Guest Accommodation £61-£160 prpnb, Alton Towers area, 01889 591747

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