Time to Enjoy Staffs Safely. Couple on canal boat with steam train in the background.Staffordshire has thrown open its doors and is welcoming residents and visitors to explore its most famous landmarks and hidden gems.

While the thrilling rollercoasters at Alton Towers Resort draw visitors from across the UK, the county also boasts a number of historic houses, ancient castles and engaging museums as well as stunning landscapes and wild places with activities for the adventurous.

Now, Stoke-on-Trent and Staffordshire Growth Hub and Enjoy Staffordshire have joined forces to showcase the wide variety of attractions, eating places and accommodation that make the county a desirable destination for day-trippers, weekenders and staycationers.

#EnjoyStaffsSafely brings tourism, leisure and hospitality businesses together to celebrate everything the county has to offer, in line with national campaigns designed to bolster the industries as lockdown restrictions ease.

The campaign will highlight some of the independent businesses which cater to doorstep visitors and tourists from further afield.

#EnjoyStaffsSafely also aligns with nationwide key messages from the Government including Eat Out to Help Out, Know Before You Go and #EnjoySummerSafely as well as raising awareness around the ‘We’re Good to Go’ industry standard.

Nicola Kent, Growth Hub Manager, said: “There is so much to see and do in Staffordshire and as our visitor economy opens up and we can make plans for the summer and beyond, it’s important we support our tourism, hospitality and leisure businesses and make sure we can all stay safe.

“This is why our #EnjoyStaffsSafely initiative supports the national campaigns including Eat Out to Help Out and Know Before You Go.”

Andrea Sammons from Enjoy Staffordshire said: “Staffordshire has so much to offer to both residents and visitors, with some lovely places to stay, eat out and explore alongside our fantastic attractions and activities.

“We’re delighted to be showcasing some of the exciting things to see and do throughout the county and supporting our businesses as they welcome back visitors and ensure everyone can #EnjoyStaffsSafely.”

The national campaign will highlight some of the independent businesses which cater to doorstep visitors and tourists from further afield.

As part of the campaign, businesses across the county are urged to get the latest advice and support from the Stoke-on-Trent and Staffordshire Growth Hub, either online at www.stokestaffsgrowthhub.co.uk or through the business helpline: 0300 111 8002.

To find out what is open and how you can Enjoy Staffordshire safely this summer visit www.enjoystaffordshire.com/safely


Notes To Editors

The Stoke-on-Trent and Staffordshire Growth Hub was established in 2014 with the purpose of helping to unlock private sector growth in terms of job creation, sustainable new businesses and new product/market development.

The Stoke-on-Trent and Staffordshire Growth Hub is the core of support for Staffordshire SME’s who are trading predominantly business-to-business and have growth aspirations. It covers all sizes of business from start-up’s through growth, diversification and to sale or closing of the business.

The programme does this by extending the reach and impact of national and local business support initiatives and funds, and by a referral system which enhances the effectiveness of the business support infrastructure across the LEP area. 

Ultimately, the Growth Hub develops co-operation among national and local providers and encourages the cross-referral of clients.

Enjoy Staffordshire is the consumer facing brand of Destination Staffordshire.

Launched in 2006, Destination Staffordshire is a private/public sector partnership of major attractions, tourism businesses and local authorities created to develop and drive leisure and business tourism economies in Staffordshire.

In 2018 Staffordshire attracted almost 27 million visitor trips, worth in excess of £1.8 billion to the local economy and supporting more than 32,000 jobs.

Press release issued by Jane Shepherd, Shepherd PR, 01538 308685, 07985 129315