Destination Staffordshire is proud to announce the launch of its Five Star Tourism Academy. 

The Academy, which is part of the current support programme for tourism businesses, is a practical and interactive opportunity for tourism businesses to make improvements in a wide range of areas, from raising their profile on the right social media platforms, to guidance on recruiting and retaining the right people. With tips and techniques that can easily transfer back into day-to-day business, participating in the Academy will help businesses to:

  • Attract more customers;
  • Keep your visitors longer and get them spending more;
  • Find and keep the right people;
  • Create high-performing teams; and
  • Develop the skills needed to grow business

Andrea Sammons, Senior Marketing Officer and Project Manager for Destination Staffordshire said

“There is something for everyone in the Academy.  The modular learning approach gives participants the opportunity to progressively build on their knowledge and move from basic to advanced in most subject areas. Where delegates already feel confident in their foundational proficiencies, they can progress themselves straight to the advanced module.

The Five Star Tourism Academy has been specifically designed to help tourism businesses achieve their full potential so that we can continue to raise the profile of Staffordshire and all it has to offer with visitors”

The Academy is delivered by Winning Moves Ltd as part of its offer of support for tourism businesses, funded by Destination Staffordshire, local partners and the European Regional Development Fund (ERDF). 

For more information, please contact Winning Moves on 01785 827600,


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