More than 40 tourism businesses from across the county have competed to be crowned as the best in Staffordshire at the 2017 Enjoy Staffordshire Tourism Awards.

Awards in 16 categories, including Large Visitor Attraction of the Year, Hotel of the Year and Best Tourism Experience of the Year, were handed out at the event, held in the 1907 Suite at Uttoxeter Racecourse on Wednesday 15th November.

The Gladstone Pottery Museum in Stoke-on-Trent and Colton House near Rugeley both won two gold awards, making them the biggest winners of the day.

Gladstone Pottery Museum won the Small Visitor Attraction of the Year and the Inclusive Tourism Award, while Colton House picked up the Sustainable Tourism Award and Boutique Guest Accommodation of the Year.

The Large Visitor Attraction of the Year was the National Memorial Arboretum, and the new CBeebies Land Hotel at Alton Towers Resort was named Hotel of the Year.

Drayton Manor Park won gold for the second year in a row for Best Tourism Experience of the Year, for Drayton’s Magical Christmas, with accolades also going to World of Wedgwood (Guided Tour of the Year) and Uttoxeter Racecourse (Business Tourism Award).

Amber House of Alrewas went home with the Bed & Breakfast of the Year award, Cannock’s Dalraddy Cottage was Self-Catering Property of the Year, and Heywood Hall, Denstone won Self-Catering Holiday Provider of the Year.

Oakland Holiday Park in Brewood won Holiday Park/Glamping Village of the Year, and The Borehole pub in Stone retained the Dog-Friendly Business of the Year title.

Sarah Montgomery, chair of Enjoy Staffordshire and Managing Director at the National Memorial Arboretum, said: “We should all be proud of the work we do to promote tourism in Staffordshire.

“The sector continues to be a major part of the county’s economic landscape. Overall annual direct spend by visitors now stands at £1.3bn, and the total impact of the sector, including indirect spent, amounts to £1.8bn.

“In all, 39,000 people are employed by the sector, both directly and indirectly, so we must not underestimate how important tourism is to the overall Staffordshire economy.

“Well done to all our winners, and good luck to those going forward to represent Staffordshire at the VisitEngland Awards.” 

The awards were independently judged and verified by Service Science.

14 of the gold-winning businesses will now go forward to the national VisitEngland Awards for Excellence, to be held on April 23rd 2018.

For more information go to www.enjoystaffordshire.com/awards

ENDS

For more information, or to request high resolution images from the event, please contact Richard Swancott on 01785 277986 or email richard.swancott@staffordshire.gov.uk

Editor notes

Category sponsors for The 2017 Enjoy Staffordshire Tourism Awards are Pear Communications, Stoke-on-Trent & Staffordshire Local Enterprise Partnership, Staffordshire Environmental Quality Mark, Staffordshire Business Environment Network, RH Partners, and Stoke-on-Trent & Staffordshire Growth Hub.

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