Why should I join Destination Staffordshire
Exploring the Staffordshire landscape
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Become a member of Destination Staffordshire, complete the online form today.
Tourism is one of Staffordshire's largest and most important growth industries generating in excess of £902 million per annum and employing over 23,000 people in tourism related sectors.
Staffordshire currently attracts over 18 million visitors making it a significant destination in national terms.
The principal role of Destination Staffordshire is to take responsibility for the management of the county as a tourism destination working in partnership with tourism businesses and public sector organisations to grow the tourism economy:-
- improve efficiency and effectiveness
- add value to existing tourism activity
- attract visitors, who will stay longer and spend more
- deliver a more memorable quality experience
Make Staffordshire a better place to live, work and visit!
What are the benefits?
Membership benefits include:-
One free standard entry on www.enjoystaffordshire.com
One free standard gazetteer entry in Enjoy Staffordshire Visitor Guide - the definitive guide to all that Staffordshire has to offer visitors. 80,000 copies distributed nationally and internationally in response to enquiries.
Optional upgrade to enhance entries, display advertising and other publications which are available for additional fees plus you can buy extra standard or enhanced entries if you have more than one business e.g. serviced and self catering.
£80,000 national advertising campaign promoting Staffordshire to more than 80% of the UK's adult population.
Extensive PR campaign across national, regional and local media with a PR value of £810,000+ reaching over 52 million readers.
Opportunity to share in the success of Destination Staffordshire's very own Enjoy Card, by targeting special offers to more than 30,000 card holders.
Business Support, advice and access to training through a dedicated membership consultant.
Research: Option to participate in and benefit from valuable tourism business research and a bespoke visitor survey service.
Regular communications through newsletters and events to help you keep informed and up to date.
What will it cost me?
Be part of the attraction
Membership costs the as little as £115 plus VAT* per year. We are now recruiting members for 2012 membership and the closing date is the 6 August.
Why not increase your exposure for 2012?
Extras
Enhanced web entry £115+ VAT
Enhanced Visitor guide entry £115+ VAT
Full page display advertisement £1495+ VAT
Half page display advertisement £750+ VAT
1/6 page display advertisement £350+ VAT
Out & about display advertising - (please see our marketing page for more details)
Full page £1750+ VAT
Half page £900+ VAT
Quarter page £500+ VAT
Visitor Map - (please see our marketing page for more details)
Standard entry £195+ VAT
Enhanced entry £250+ VAT
Members that place an ad within the Out & about and the visitor map will receive a further: 10% discount
*£115 membership fee will be waived if payment of the same value or more is made to any Staffordshire Local Authority or tourism organisation for membership and / or advertising. Also qualifying payments of less than £115 can be off-set against the membership fee and the balance paid to Destination Staffordshire. Invoices will be issued in December 2011, following confirmation of any other qualifying payments. What constitutes a qualifying payment is at the final discretion of the Destination Staffordshire Board.
What do I do next?
Simply, decide which options are best for your business and budget then complete the on-line membership agreement form.
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