Selling Staffordshire to a wider audience
Working together, we are stronger and can lever the power of the big brands like Alton Towers.
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£750,000 marketing support to promote Staffordshire
www.enjoystaffordshire.com - the dynamic gateway to Staffordshire's world of possibilities with over 600,000 unique visitors per year.
£80,000 national advertising campaign comprising specialist national lead generating campaigns in targeted direct response mailers together with innovative digital promotion strategy designed to target new markets.
Extensive PR campaign across national, regional and local media with a PR value of £810,000 reaching over 52 million readers.
Opportunity to share in the success of the Enjoy Staffordshire Card, targeting special offers and promotional messages to 30,000 card holders across the regional and beyond.
A distinctive suite of promotional literature designed to promote short breaks and holidays in Staffordshire:-
Visitor Guide - Staffordshire's 76 page guide, with 85,000 copies distributed nationally and internationally in response to enquiries
Out & About Newspaper - Staffordshire's FREE tourism newspaper, with a 100,000 print run and hundreds of thousands.of readers including residents and visitors.
Visitor Map - Staffordshire's handy fold-out pocket visitor map - an invaluable reference for visitors and residents with a print run of 150,000 copies.
Short Breaks Campaign
Staffordshire's well established and successful Short Breaks Campaign is spearheaded by the flagship Enjoy Staffordshire Visitor Guide and www.enjoystaffordshire.com website.
The definitive guides to Staffordshire's attractions, accommodation and events designed to inspire and attract visitors, particularly for the short break market. Supported by a response driven national advertising campaign and co-ordinated PR, and integrating the tactical niche campaigns for Enjoy Card, Great Gardens and Thrillhopper. The short breaks campaign delivers £18.5 million economic impact.
Rural Marketing
Destination Staffordshire have secured funding from the Rural Development Programme for England (RDPE) for a 3 year (2010 - 2012) programme of marketing activity to promote the rural aspects of the county and help develop the rural economy.
Initially an A2 colour map has been produced focusing on walking and cycling opportunities and this will be widely distributed. Further planned activity includes development of web pages to reflect the information and functionality of the printed map.
