Marketing your Business
Destination Staffordshire provides a range of marketing services and is passionate about generating business for members. In a world of rapidly multiplying marketing opportunities it more important than ever to be clear on our target markets and using the most effective channels to reach those markets. We are constantly gathering and reviewing market intelligence gathered locally and nationally and will adopt new activities in consultation with the Marketing Sub Group.
You can have access to valuable research by participating in our bespoke visitor survey. The more surveys we receive back the better the research. Contact Jo for a visitor survey pack to be sent to you
On-line Marketing Opportunities
More and more people plan and book their holidays online. To meet these needs, members can access consumer-friendly functions like availability calendars and online booking.
Our comprehensive website and innovative mobile App will become the centre of marketing. We will be attracting potential visitors to these useful resources through a variety of digital marketing techniques and social media like Facebook and Twitter
Three distinct brochures targeted by interest showcase all the county has to offer. Don't forget that your listing will feature in the What to do and Where to go insert.
You can take advantage of customers booking on-line by joining our affiliates programme for a very low commission of 10%. You can also advertise on other member website who have taken part in our overnighter initiative.
Website Banner Advertising
You can now advertise your acccommodation, attraction, activity or event through banner advertising. Please contact us for further information.
Programme of regular targeted email communications to a database of over 200,000 UK consumers segmented by lifestyle and behaviours designed to encourage short breaks to Staffordshire. Promoting Staffordshire's key assets in a timely and relevant way direct to consumer's in-box.
Dont forget to take advantage of the special offers on the website. Decide what special offer you want to run and for how long and send it through to us. We will publish it on the website and feature it in a special offers area. This is included free in your membership. We also email these offers out to our database which now currently stands over 50,000 cardholders.
Our branding guidelines
You are welcome, if you wish, to use the staffordshire logo, Please read our guidelines for how to use it.