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Tourism in UK

• Tourism is currently the UK's fifth largest industry, valued at £86 billion. (£63 billion UK, £24 billion inbound)

• Directly employs over 1.4 million people.
               More than manufacturing or engineering.

• Direct and indirect benefits of tourism worth 8.2% of GDP

• Direct and indirect employment of 2.65 million people

• Estimated that the industry could provide an additional 164,000 jobs and an extra £27 billion of revenue by 2018.

• Tourism currently supports c. 200,000 SMEs.  Worth £6 billion in West Midlands

• Gain to tourism of 2012 Olympics is estimated at 32 million UK wide extra visitor nights

Tourism in Staffordshire

Leisure Tourism is valued at £1,009 million (2009) which equates to 18% of the West Midlands.

20.07 million visits (18.69 million day trips; 1.38 million overnight trips)

4.64 million nights stay

provides 26,081 jobs in the tourism sector (19,235 FTEs - 6% of all employment), an 11% increase, 2009 vs 2008

Business Tourism is valued at £600 million.