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Ways to help you with your Business


Free Assistance for your Business - Funding Agreed

We aim to help you improve your bottom line through specialist coaching, workshops and masterclasses for your tourism business...

...whether it is learning from other businesses, making social media work for you, filling your quiet times, the BAD (Bookings, Arrivals and Departures) challenge, increasing visitor spend, tackling a long-standing issue with the help of an expert tourism adviser or seeking to grow your turnover or profitability, Destination Staffordshire Support for Tourism Businesses offers a great opportunity to help you grow your business.

We are pleased to confirm that we have had the ERDF funding confirmed so we are in the process of designing our Business Support syllabus.  We will send you an email to let you know when we are open for business.

ERDF funding will only cover funding for SMEs.  Please look at the terms of assistance to see if you are covered.


ERDF funding

ERDF stands for European Regional Development Fund which with the European Social Fund (ESF) and part of the European Agricultural Fund for Rural Development (EAFRD) is funded by European Structural and Investment Funds. The funds are from the European Union for projects that create jobs and economic growth. We were able to gain further funding for our support programme until the end of 2019.


SME stands for small or medium sized enterprise. Under the New SME definition from the European Commission (2.2.1) an establishment should have:

  • Turnover less £25 million
  • Gross Assets less the £12.5 million
  • Employ less than 250 (FTE) employees and that does not include apprentices.
  • The business can not be owned by a non-SME.



Advice on how to Tweet

Wikipedia defines Twitter as: "a website which offers a social networking /microblogging service, enabling its users to send and read other users' messages." It allows you to answer the question, "What are you doing?" by sending short messages - ‘tweets', to your ‘followers'.

It has become a marketing phenomenon amongst business, from international brands to small businesses.

The trick is to say what you want in a short amount of space - a maximum of 140 characters! Not as simple as it sounds but when it's done right it can be a very effective way of promoting your brand and getting your name out there. So follow our steps to Tweet success...

Trip Advisor Good Practice

Watch Malcolm speaking to Tim Schofield from Trip Advisor about best practice with Trip Advisor.

If you use Trip Advisor, a link can be added to your web entry for no extra fee. Contact us either by or phone Anita on 01785 276765.


Our Partners with Benefits!


Out There Staffordshire is a cost effective Digital Marketing Platform working in the Leisure and Lifestayle industry. They work with business partners to plan marketing campaigns through regular contact to inform their 2 million ABC1 permissive database about your businesses utilising the latest digital platform developments.

We have worked a package that you can get both Out There and Enjoy Staffordshire membership and ensure you can promote your business to the local area and potential visitors to the area.

Out There Staffordshire will now be contacting you to give you the opportunity to sign up to this exciting venture.

This new online ticketing platform offers a considerable added benefit to both web visitors and attraction/event partners. Visitors will have the option to book tickets online without hidden booking fees, as well as offering you the opportunity to expand your audience and sell your tickets to the users of each year.  The new platform can be used by attractions, event organisers and tour guides amd benefits include:

  • no setup fee or minimum contract period

  • a competitive commission rate on tickets sold via

  • complete control over your ticketing and prices through a dedicated admin area

  • weekly payment of income from any sales generated through

  • benefit of the huge reach online of, including powerful search engine rankings for keywords relevant to attractions, what’s on and things to do, some of the biggest drivers of traffic to our website.

How do I sign up?

For more information please contact Max Manza at or Kim Wagstaff


Member benefit with Kashing!

We have agreed a discount for Enjoy Staffordshire members with Kashing!

The Kashing! online payment solution takes the hassle out of accepting card payments. Designed for the tourism industry, Kashing! allows businesses of all sizes to accept digital payments now, however your customers want to pay.

Key Features:
- Process payments just for online bookings, or use the extra tools to take all card payments and completely replace your card machine
- Take a deposit at the time of booking then the balance at a selected later date, or full payment upfront
- Use the recharge facility to charge for any extras or in the case of no-show, loss or damage
- Email a secure payment link to guests booking by telephone or email
- Download the mobile app for face-to-face payments

Key Benefits:
- Setup is online, quick and hassle-free
- No need to complete a separate PCI DSS questionnaire
- All-inclusive costs; no hidden extras for setup, PCI, statement fees, training, etc
- Pay-as-you-go pricing; no transaction no charge, no minimum term
- Flat transaction fee irrespective of card type; the higher your turnover the lower the rate

Contact us now on freephone 0800 014 2950 or chat to us on

Members benefit with Guestlink 

We are please to announce that we have new partnership initiative with Guestlink, which entitles member businesses of Destination Staffordshire to reduced cost options for many Guestlink + products such as Web Bookings, Reviews, Worldwide, Diary, Booking Extra, Connect and Affiates.

The price that a business pays for each Guestlink + Product is calculated on each renewal date for each product, so for example a business that has purchased a product on an annual basis and is currently halfway through a subscription year would become eligible for the new price when they next renew at the end of the subscription year. A business that has purchased a product on a monthly basis would be eligible for the special price the following month.

If you wish to take advantage of this offer or want to know some more then please contact the Guestlink helpdesk on 0844 209 2555.



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