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Destination Staffordshire Board and Latest Minutes

The new chair of the Board, Sarah Montgomery, National Memorial Arboretum





Board Minutes 2017

17 January 2017

26 April 2017

11 July 2017

12 October 2017


The Partnership is managed by the Destination Staffordshire Board, which consists of one representative from each local authority in Staffordshire including Stoke-on-Trent and the Peak District National Park. Local authorities are responsible for nominating their representatives, usually a senior officer or elected representative with decision making responsibilities. An equal number of representatives from non-local authority organisations, specifically senior private sector individuals from major operating attractions, accommodation and other visitor support sectors. These non-local authority members of the Board are elected. The Board meets twice a year.

The Board members are currently: -



Private Sector Chair,
Sarah Montgomery, NMA 

Representative of Gardens
Mr Michael Walker, Trentham Leisure Ltd

Representative of Retail Sector
Jonathan Bellamy, Stoke City Centre Partnership

Representative of Small Attractions
Sarah Montgomery, National Memorial Arboretum

Representative of the National Trust
Tracy Williams

Representative of Large Attractions
Bob Keys, Drayton Manor Theme Park

Representative of the Food and Drink Sector
Chris Lewis, Lewis Partnership

Representative of Large Hotels
Claire Furnell-King, Best Western Stoke-on-Trent Moat House,

Representative of the National Forest Company
Mr Simon Evans

Representative of Staffordshire Wildlife Trust
Mr Julian Woolford

Representative of small accommodation providers
Ron Lawrence, Colton House

Representative of Education and Skills Industry
Andrew Greenhough, Stoke College

Representative of University Sector
Paul Williams, Staffordshire University

Alton Towers
Emma Catterall


Representative of Staffordshire C. C./ Vice Chair
Cllr Mark Winnington

Representative of Peak District National Park Auth.
Cllr Frances Beatty

Representative of Cannock Chase D.C.
Cllr Gordon Alcott

Representative of East Staffordshire D.C.
Cllr David Leese

Representative of Lichfield D.C.
Cllr Helen Fisher

Representative of Newcastle B.C.
Cllr John Williams

Representative of South Staffordshire D.C.
Cllr Bob McCardle

Representative of Stafford B.C.
Cllr Mike Smith

Representative of Staffordshire Moorlands D.C.
Cllr Andrew Hart

Representative of Stoke-on-Trent City Council
Cllr Terrance Follows

Representative of Tamworth B.C.
Stacy Birt

Representative of Staffordshire Waterways Group
Julie Arnold

Representative of Canal and Rivers Trust
Simon Papprill

Member of County Council Secretariat (non-vote)
Mr Graeme Whitehead
Mrs Anita Guest (Secretary)

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