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ERDF funded Support for Tourism businesses

ERDF funded business support


Destination Staffordshire is pleased to be able to offer fully-funded assistance for tourism businesses across Staffordshire. Delivered by our expert-partners at Winning Moves, we can provide you with a tailored package of support to suit your business and your needs. The support available comprises:


  • Up to 24 hours of 1-2-1 coaching, provided by expert business consultants giving advice on ways to improve all aspects of your business, from products/services to processes and people performance

  • Specialist workshops and masterclasses giving you and your team practical skills and capabilities that will help you manage and grow your business

  • Review of productivity so when your customers are spending more, you’re reducing your costs


To access the programme you must be:

  • A tourism business

  • Located in Staffordshire

  • An SME 


To find out if you’re eligible, please complete the Expression of Interest form or contact us at  If you wish to look at what workshops or masterclasses are on offer, link through to our Eventbrite page.



Winning Moves delivering business support


We have engaged Winning Moves once again to look after our Business Support programme.  

Winning Moves is a Staffordshire based business support agency. Established in 1995, they believe in helping others achieve more than they ever thought possible. They work directly with enterprises across the globe helping them to start-up, develop and grow.

What's on offer?

A select group of tourism experts and business coaches

will offer:


Full day best practice visits to leading Staffordshire

businesses to explore a key tourism theme.


Half day interactive sessions with leading tourism

professionals on a specific sector issue.


Network from the comfort of your office with leading tourism professionals

One-to-One Consultancy

Whether you want to tackle a long-standing issue in your

business, need help or advice to grow or want to follow up

on thoughts and actions from a workshop, a tourism sector

business coach is available to you.

What is a SME

SME stands for small or medium sized enterprise.  Under the New SME definition from the European Commission (2.2.1) an establishment should have:

Turnover less £25 million

Gross Assets less the £12.5 million

Employ less than 250 (FTE) employees and that does not include apprentices.

The business can not be owned by a non-SME.

How much does it cost?

Thanks to funding from Destination Staffordshire and the European Regional Development Fund, assistance for the first 12 hours is FREE as long as you are a Small to Medium Enterprise (SME) Tourism Business located with Staffordshire.  

If you are not eligible for the assistance because you don't fit the criteria, you may be able to still access the support by paying the market rates for any support type outlined below.  

Please contact winning moves and check out what we can do for you.


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