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Beechenhill Farm strikes gold for Staffordshire in Visit England Tourism Awards


Sue and Terry Prince of Beechenhill Farm receive their Gold Tourism Award from Visit England

A bed and breakfast in Staffordshire has beaten off competition from more than 300 tourism providers to win Gold in the Sustainable Tourism category at the prestigious VisitEngland Awards for Excellence 2013.

Sue and Terry Prince of Beechenhill Farm in Ilam, which is a member of Destination Staffordshire, were presented with their Gold Award at an Awards Ceremony held at Lancashire County Cricket Club, Manchester on 20th May. The Gold Award is the highest Award for Excellence in Tourism in England which VisitEngland can bestow.

Speaking on behalf of Beechenhill Farm, Sue Prince said: "We are thrilled to bring this prestigious VisitEngland Gold Award back to the Staffordshire Peak District! Sustainable tourism is at the heart of all we do- helping our lovely guests have the best time in a way that enhances our glorious environment."

VisitEngland's Chief Executive James Berresford added: "The quality of the 320 applications we received was very high making the competition for a Gold Award extremely tough. It is therefore a tremendous achievement for Beechenhill Farm to win a Gold Award, the highest accolade for Excellence in Tourism which VisitEngland can bestow. They raised the bar for excellence which others can aspire to. I warmly congratulate them".

Bed and Breakfast at Award-winning Beechenhill Organic Farm

Sue Prince believes the secret of their success is making the 'eco experience' at Beechenhill celebratory and fun for visitors.

"Customer service is the core of our business; the most important thing is that our guests have a memorable, authentic and wonderful experience. Our mission is 'to please you so that you return in a way that pleases the planet and pleases us too'.

"We also believe in sharing our eco experiences. We hold Pilot Light Demonstration Days where we share with others how we have reduced our carbon footprint from 41 to 14 tonnes. We also make use of Facebook and Twitter to involve our visitors and share our stories."

Looking forward, Sue’s eco vision for Beechenhill is focussing on their new conference offer, which utilises their converted hay barn for conferences, workshops and meetings of up to 50 delegates.

Graeme Whitehead, Group Manager for Tourism and Marketing of Destination Staffordshire said: "We are thrilled that Beechenhill Farm has won this award and it is testament to all the hard work that Sue and her family have put into their business. In Staffordshire we are very proud of our eco credentials and this recognition from Visit England really does set the standard."

For more information please contact the Destination Staffordshire Press Office on 01734 234224 or email

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