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2016 Enjoy Staffordshire Tourism Awards News



Winners are announced for the Enjoy Staffordshire Tourism Awards.

Organisations from across Staffordshire are celebrating after being named as the county’s top tourism businesses at a prestigious ceremony at Alton Towers Resort on Tuesday 15th November.

Awards in 20 categories were handed out at the 2016 NFU Mutual Enjoy Staffordshire Tourism Awards, including Large Visitor Attraction of the Year, Hotel of the Year and Tourism Pub of the Year.

The event, attended by more than 150 people, was compèred by BBC radio and TV presenter Joanne Malin. Entertainment came from magician and illusionist Andrew van Buren.


The big winners on the day were Drayton Manor Park, which won golds for Best Tourism Experience of the Year and Business Tourism, and The Moat House at Acton Trussell, which scooped the Restaurant of the Year Award and the Taste of Staffordshire Tourism Award.

Large Visitor Attraction of the Year went to Alton Towers Resort, and Tamworth Castle was named Small Visitor Attraction of the Year.


Swinfen Hall Hotel near Lichfield was awarded Hotel of the Year, while Colton House near Rugeley landed the Boutique Guest Accommodation of the Year title, and Alrewas’ Amber House won the Bed & Breakfast of the Year award.

Springslade Lodge, Cannock Chase (Tea Room/Coffee Shop of the Year) and The Red Lion, Bradley (Tourism Pub of the Year) were drinking in their success, while World of Wedgwood led the way after winning Guided Tour of the Year.

And it was anything but a woof night for The Borehole pub in Stone, which won the Dog-Friendly Business of the Year title.


Other notable winners included the Denstone Hall Farm Shop, near Uttoxeter, which won the Food Retailer of the Year Award for the third year in a row, and Oakland Holiday Park, Brewood, which retained the Holiday Park of the Year title.

Secret Cloud House Holidays, from Cauldon Lowe near Leek, was named Glamping Provider of the Year, while Ingestre Lodges, near Stafford, was Self-Catering Holiday Provider of the Year, and Cannock’s Dalraddy Cottage won Self-Catering Property of the Year.


Wild Rumpus landed the Inclusive Tourism Award for the Just So Festival, recognising their commitment to providing inclusive tourism experiences for all visitors, particularly disabled people and others with physical and sensory access needs.

And the Dorothy Clive Garden near Newcastle-under-Lyme was successful in the Sustainable Tourism category, demonstrating the importance of protecting the environment and using local suppliers.

A special award for Outstanding Contribution to Tourism in Staffordshire was presented to Sue Wiper, in recognition of her work at Trentham Monkey Forest.


The awards were independently judged and verified by Service Science. Entrants were reviewed and marked on their commitment to delivering excellent customer service, training and skills for employees, sustainability and environment, along with dedication to best practice, quality of service and product.

Sarah Montgomery, chair of Enjoy Staffordshire and Managing Director at the National Memorial Arboretum, said: “Annual spend in Staffordshire by visitors has grown by almost 40% since 2008 and the sector employs a shade under 30,000 people – 28% more people than it did eight years ago.

“It’s a tribute to the excellence celebrated here today and to the hard work, creativity and professionalism of those here today and in the wider sector.”


15 of the businesses awarded gold will now represent Staffordshire on a national level, automatically going forward to the 2017 VisitEngland Awards for Excellence, which will be held in Spring 2017.

To find out more go to


Enjoy Staffordshire Tourism Awards 2016 - Winners and Runners-up

Inclusive Tourism Award, sponsored by Support Staffordshire

Just So Festival by Wild Rumpus (Gold),

Gladstone Pottery Museum (Silver)

Drayton Manor Park (Highly Commended)


Sustainable Tourism Award, sponsored by Staffordshire Environmental Quality Mark

The Dorothy Clive Garden (Gold)

Colton House, Rugeley (Silver)

Gladstone Pottery Museum (Highly Commended)


Business Tourism Award, sponsored by Stoke-on-Trent & Staffordshire LEP Growth Hub

Drayton Manor Events (Gold)

Colton House, Rugeley (Silver)

Alton Towers Resort Conference Centre (Highly Commended)


Guided Tour of the Year

Factory Tour at World of Wedgwood (Gold)

Brewery Tour at Lymestone Brewery (Silver)


Dog Friendly Business of the Year

The Borehole, Stone (Gold)

Barks Holiday Cottage, Oakamoor (Silver)

The Stafford Arms, Bagnall (Highly Commended)


Best Tourism Experience of the Year, sponsored by Pear Communications

Drayton Manor Park for 'Drayton's Magical Christmas' (Gold)

Moddershall Oaks Country Spa Retreat (Silver)

National Forest Adventure Farm for 'Summer of Dinosaur Fun' (Highly Commended)


Tourism Pub of the Year

The Red Lion, Bradley (Gold)

The Lymestone Vaults, Newcastle-under-Lyme (Silver)

The Borehole, Stone (Highly Commended)


Tea Room / Coffee Shop of the Year

Springslade Lodge, Cannock Chase (Gold)

Pom's Kitchen & Deli, Lichfield (Silver)

Denstone Hall Cafe, Denstone (Highly Commended)


Holiday Park of the Year

Oakland Holiday Park, Brewood (Gold)

Pillaton Hall Farm Caravan & Campsite, Penkridge (Silver)


Self-Catering Holiday Provider of the Year

Ingestre Lodges, Stafford (Gold)

Heywood Hall, Denstone (Silver)

Weston Park (Highly Commended)


Self-Catering Property of the Year

Dalraddy Cottage, Cannock Chase (Gold)

Bleak House Cottage, Longnor (Silver)


Bed & Breakfast Accommodation of the Year, sponsored by NVG

Amber House, Alrewas (Gold)

Woodshoot B&B, Kings Bromley (Silver)


Boutique Guest Accommodation of the Year

Colton House, Rugeley (Gold)

Moddershall Oaks Country Spa Retreat (Silver)

Alrewas Hayes, Alrewas (Joint Highly Commended)

The Laurels B&B, Oakamoor (Joint Highly Commended)


Small Visitor Attraction of the Year

Tamworth Castle (Gold)

Gladstone Pottery Museum (Silver)

Beaver Hall Equestrian Centre, Leek (Highly Commended)


Large Visitor Attraction of the Year

Alton Towers Resort (Gold)

World of Wedgwood (Silver)

Drayton Manor Park (Highly Commended)


For more information or to request hi-resolution images please contact Richard Swancott on 01785 277986 or email

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