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2015 Enjoy Staffordshire Tourism Awards News


Gold Awards winners at 2015 Enjoy Staffordshire Tourism Awards


Winners are announced for the Enjoy Staffordshire Tourism Awards.

Businesses and organisations from Staffordshire’s tourism industry gathered for the third annual Enjoy Staffordshire Tourism Awards at Drayton Manor Theme Park on Monday 16th November.

Eighteen awards were given out at the 1950’s styled ceremony designed to help mark Drayton Manor Theme Park’s 65th anniversary including a special award presented to Colin Bryan, CEO Drayton Manor Park in recognition of ‘Outstanding Contribution to Tourism in Staffordshire over 65 years’.


Pictured L - R: Karen Brown and Chris Lewis proudly displaying 4 Gold and 2 Silver Awards for the Lewis Partnership properties

The most notable winner from the afternoon was The Lewis Partnership, which owns The Moat House Hotel, Acton Trussell; The Swan Hotel, Stafford and The Dog & Doublet Inn, Sandon. Between them, their venues achieved four gold and two silver awards, cementing their reputation as one of Staffordshire’s leading hospitality companies.


Other standout winners on the day included World of Wedgwood; Colton House near Rugeley; Alton Towers Resort, Drayton Manor Theme Park and Trentham Monkey Forest.

World of Wedgwood was one of five businesses to win two gold awards this year.

The new attraction was awarded ‘Best Tourism Experience of the Year’ and won ‘Tea Room/Coffee Shop of the Year’. It also received a silver accolade for the ‘Taste of Staffordshire Tourism Award’.


The winner of the ‘Taste of Staffordshire Tourism Award’ went to The Orangery Restaurant at The Moat House Hotel, Acton Trussell. The restaurant had reason for a double celebration as it also won the coveted ‘Restaurant of The Year’ award.

Another Lewis Partnership property, The Swan Hotel in Stafford was also a double-award winner receiving gold for ‘Tourism Pub of The Year’ and ‘Small Hotel of the Year’.
In the other accommodation categories, Alton Towers Resort won gold for ‘Large Hotel of the Year’, Heywood Hall, Denstone for ‘Self-Catering Holiday Provider of the Year’ and Oakland Holiday Park, Brewood, for ‘Holiday Park of the Year’.


Pictured L - R: Sue Wiper and Matt Lovatt from Trentham Monkey Forest receive their Gold Award from Cllr Mark Winnington

Colton House won ‘Guest Accommodation of the Year’ and ‘Sustainable Tourism Award’; an award they have now won for three successive years.

Their success at the 2015 Enjoy Staffordshire Tourism Awards tops off a glittering 12 months with the guest house also winning gold in the Best B&B/Guest Accommodation at the national VisitEngland Awards for Excellence in May.

Hosts for the event, Drayton Manor Theme Park, were also double gold winners receiving the top accolade in the ‘Access for All Tourism Award’ category and the ‘Best Tourism Event of the Year’ award for the launch of its expanded Thomas Land™ attraction.

Likewise Alton Towers Resort collected a clutch of awards including two gold awards. One for ‘Large Hotel of the Year’ and another for ‘Business Tourism Award’.

Trentham Monkey Forest was also celebrating after picking up gold in the hotly contested ‘Large Visitor Attraction of the Year’ category.

The event was attended by 150 people and was compèred by BBC radio and TV presenter, Joanne Malin.

The awards were independently judged and verified by Service Science, where entrants were reviewed and marked on their commitment to delivering excellent customer service, training and skills for employees, sustainability and environment, along with dedication to best practice, quality of service and product.

In total 94 nominations were received from businesses and organisations across the county – the highest figure since the awards began in 2013.

Other winners on the day included; Tamworth Tourist Information Centre which picked up the ‘Visitor Information Provider of the Year’ award for a third successive year while the award for ‘Small Visitor Attraction of the Year’ went to Emma Bridgewater Factory and Shop and Denstone Hall Farm Shop, Denstone won ‘Food Retailer of the Year’ for a successive year.


Councillor Mark Winnington, deputy chair of Enjoy Staffordshire and Staffordshire County Council cabinet member for economy, environment and transport, said: “I’d like to congratulate all winners as well as the runners-up and those highly commended.

“The Enjoy Staffordshire Tourism Awards is a great way of acknowledging large and small businesses that bring so much to the region’s economy.

“This year we had our highest number of applicants so competition was more fierce than ever before. This is good news for Staffordshire as it helps to drive up the standards of the tourism industry in our area.

“In the past the Enjoy Staffordshire Tourism Awards have acted as a platform for Staffordshire businesses to receive national exposure and we are hopeful it will continue to do just that.”


Those businesses awarded gold and silver will now automatically go forward to the 2016 VisitEngland Awards for Excellence which will be held in March 2016 during English Tourism Week.

For more information go to


Enjoy Staffordshire Tourism Awards 2015 - Winners and Runners-up

Access for All Tourism Award

Drayton Manor Theme Park (Gold)

Gladstone Pottery Museum (Silver)


Sustainable Tourism Award

Colton House, Rugeley (Gold)

The Dorothy Clive Garden (Silver)

Dalraddy Cottage, Cannock Chase (Joint Highly Commended)

Foxtwood Cottages, Froghall (Joint Highly Commended)


Business Tourism Award

Alton Towers Resort Conference Centre (Gold)

Keele University Conferences & Events (Silver)

Drayton Manor Events (Highly Commended)


Best Tourism Event of the Year

Thomas Land expansion launch at Drayton Manor Theme Park (Gold)

'Fortyfied' at Gladstone Pottery Museum (Silver)

Stafford Cheese & Ale Festival (Highly Commended)


Best Tourism Experience of the Year

World of Wedgwood (Gold)

National Forest Adventure Farm (Silver)

Discovery Trails (Highly Commended)


Tourism Pub of the Year

The Swan Hotel, Stafford (Gold)

The Lymestone Vaults, Newcastle-under-Lyme (Silver)

The Borehole, Stone (Highly Commended)


Food Retailer of the Year

Denstone Hall Farm Shop, Denstone (Gold)

Essington Fruit Farm Shop, Essington (Silver)

Brown & Green, Trentham Shopping Village (Highly Commended)


Tea Room / Coffee Shop of the Year

Wedgwood Tea Room, World of Wedgwood (Gold)

Packington Moor Farm Cafe, Lichfield (Silver)

The Cottage Kitchen Country Cafe, Leek (Highly Commended)


Holiday Park of the Year

Oakland Holiday Park, Brewood (Gold)

Self-Catering Holiday Provider of the Year

Heywood Hall, Denstone (Gold)

Ingestre Lodges, Stafford (Silver)

Dalraddy Cottage, Cannock Chase (Highly Commended)


Guest Accommodation of the Year

Colton House, Rugeley (Gold)

The Dog & Doublet Inn, Sandon (Silver)


Small Hotel of the Year

The Swan Hotel, Stafford (Gold)

Swinfen Hall Hotel, Lichfield (Silver)

Drayton Court Hotel, Tamworth (Highly Commended)


Large Hotel of the Year

Alton Towers Resort Hotels (Gold)

BEST WESTERN PLUS Manor House Hotel, Alsager (Silver)

Drayton Manor Hotel (Highly Commended)


Visitor Information Provider of the Year

Tamworth Tourist Information Centre (Gold)

Simply Staffordshire (Silver)


Small Visitor Attraction of the Year

Emma Bridgewater Factory and Shop (Gold)

Gladstone Pottery Museum (Silver)

Tamworth Castle (Highly Commended)


Large Visitor Attraction of the Year

Trentham Monkey Forest (Gold)

Drayton Manor Theme Park (Silver)

Alton Towers Resort (Highly Commended)


For more information or to request hi-resolution images please contact the Destination Staffordshire Press Office on 01902 714957 or email

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