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10 Reasons to visit Staffordshire in 2017


We had another great 12 months for tourism in Staffordshire!

Staffordshire celebrated its 1000th birthday with the very first Staffordshire Day, with events around the county attended by thousands.

Our glorious gardens at The Trentham Estate and Weston Park were in the national spotlight as we marked 300 years since the birth of England's Greatest Gardener, Capability Brown.

And new attractions at the National Memorial Arboretum, Drayton Manor Park and Alton Towers Resort continued to draw people into the county.

So we had a busy year, but 2017 promises to be even busier! Here are 10 reasons to come to Staffordshire next year.

Stay with your favourite characters in the new CBeebies Hotel at Alton Towers Resort, pictured. To discover more places to stay in Staffordshire, click here.

New CBeebies Hotel

The new CBeebies Hotel at Alton Towers Resort opens in the summer, with themed rooms, meet and greets with CBeebies characters, and more!

They're also working on a new rollercoaster, and will start building it later this year, although it won't be open until 2018.

There are other proposed developments in Stoke-on-Trent, Leek, Gailey (South Staffs) and the Churnet Valley too, and we expect to hear more about them early next year.


More to see and do

The expansion of the shopping village at The Trentham Estate, due for completion in summer 2017, will bring 26 new shops to explore.

Watch this space for news on the new arrivals!

In the 20th birthday year of the National Memorial Arboretum, near Lichfield, there will be an official opening of the fabulous new Remembrance Centre.

Work on a new designer outlet village in Cannock, featuring up to 130 stores and restaurants, should begin in Autumn 2017, with an expected opening in Spring 2019.

With new attractions like the expansion of Trentham Shopping Village, pictured, there will be even more to enjoy in Staffordshire in 2017. Click here for things to see and do.
There's an event for everyone in Staffordshire, like maypole dancing on Staffordshire Day, pictured. Click here for forthcoming events.

Events for Everyone to Enjoy

The Lichfield Festival returns for a 36th year in June, while there will be events throughout the year to celebrate the life of actor David Garrick, born in the city in 1717.

Stoke-on-Trent will be trumpeting its cultural heritage, with a programme to mark the 150th anniversary of the birth of author Arnold Bennett, and British Ceramics Biennial showcasing the pottery industry.

Lower Drayton Farm will be hosting Staffordshire's first wool festival, and the ForestLive gigs will be bringing great live music back to Cannock Chase.

And Staffordshire Day will be back on May 1st with loads of events, offers and competitions!


So, as usual, there’s lots to see and do in Staffordshire next year!

If you’d like to experience all these and more, check out our short break packages, which start at £140 for a couple and £185 for a family of four - including accommodation and entry to three great attractions!

Keep an eye on our what's on page for our regularly updated events listings, or watch this great video which will give you a few ideas!

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Click here for info on our fantastic value short break packages
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