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image for Heritage Centre item typeMoorcroft Heritage Visitor Centre

  • VistEngland VAQAS
  • Enjoy Card offer

Pottery Visitor Centre, free entry


Moorcroft Factory Tour

Moorcroft Factory Tour

A guided factory tour will take visitors into the heart of the Moorcroft Factory.

Special Offers

  • Offer: Half price guided tour for 2 adults with the Staffordshire Enjoy Card. On the day receive a voucher worth £20.00 to redeem against a purchase of Moorcroft pottery on the day.

    Voucher valid until 17:00 on day of the tour
    Dates valid:
    • Tue 7 Jun - Tue 20 Dec 2016


Heritage Centre

01782 820515


Sandbach Road,


The Heritage Visitor Centre offers a Grade II Listed Bottle Oven, a Museum which houses fascinating pieces of Moorcroft and the opportunity to book a guided Moorcroft Factory Tour. The guided factory tour is an essential element of your visit to Moorcroft. The unique hand made process remains almost the same today as it has done for over 100 years. Made by hand for collectors around the world each piece created results in designs made up of rich deep colours, which some say have the qualities of precious stones. Bottle oven restoration work is currently in progress - the visitor centre is open as usual.

Coach parties acceptedCredit cards accepted (no fee)Disabled accessDisabled toiletsFacilities for groupsGift shopOn-site light refreshmentsPublic toiletsRegional Tourist Board MemberTelephone (public)Welcome HostWheelchairs availableAccepts groups

Disabled accessGuided tours for groupsFacilities for hearing impaired

There is a vending machine available onsite for hot drinks.

Opening details

Monday - Saturday: 10:00 - 16:30, Open Bank Holidays, Closed Sundays, Christmas Day to New Year.

Tours: Monday, Wednesday, & Thursday: 11:00 & 14:00, Friday: 11:00


Free entry

Car Park, Museum & Bottle Oven: Free entry

Factory Tours: Adult: £7.50, Child: (11+) £5.00, Concessions: £6.50

Advanced booking necessary 2 weeks prior to visit. Coach parties welcome.




See location of Moorcroft Heritage Visitor Centre on Google mapsSee location on Google maps

Map reference: SJ 877491  Lat: 53.03902 Long: -2.18488

From the M6, exit at junction 15 or 16 onto the A500. Then take the A53 to Leek. Follow the brown tourist signs.

Bus service 19 and 20 .

Parking: free

Accessible by Public Transport: 5 km from Stoke-on-Trent station


  • Coach parties acceptedCoach parties accepted
  • Credit cards accepted (no fee)Credit cards accepted (no fee)
  • Disabled accessDisabled access
  • Disabled toiletsDisabled toilets
  • Facilities for groupsFacilities for groups
  • Gift shopGift shop
  • On-site light refreshmentsOn-site light refreshments
  • Public toiletsPublic toilets
  • Regional Tourist Board MemberRegional Tourist Board Member
  • Telephone (public)Telephone (public)
  • Welcome HostWelcome Host
  • Wheelchairs availableWheelchairs available
  • Accepts groupsAccepts groups
  • Disabled accessDisabled access
  • Guided tours for groupsGuided tours for groups
  • Facilities for hearing impairedFacilities for hearing impaired

There is a vending machine available onsite for hot drinks.

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